It seems amazing to me, a self-confessed e cigarette addict, that some strange individuals don’t appreciate the technological wonder that is the electronic nicotine delivery system. A friend of mine is currently attempting to give up the fags with the help of the e cig but finding that they don’t have the taste of the cigarette that he’s looking for. I don’t know about you, but for me the rancid taste of burning tobacco and ashtray breath are the last things I’m looking for when trying to satisfy my craving. Give me a choice of smooth, cherry flavored atomised nicotine or a draw on a malboro and I’ll choose my favourite fruity delights all day long.